In 2012, Jennifer launched our modest family-run business right from her kitchen table.

Concerned about the excessive synthetic ingredients found in many commercial skincare items and their potential negative impact on our health, the well-being of our children, and the environment, she was determined to develop pure, natural products that would benefit our skin while being gentle on the planet.

As our brand expanded and our aspirations materialized, we remained committed to our goal of establishing a genuinely natural and authentic skincare line.